Commercial Email Writing

Email Purpose

This is my company. I am sending these emails to General Dental offices and practices in Utah state that have a Facebook account for their business but don’t frequently use it.

The purpose of this email is to get new dental offices clients.

Email:

Subject: 3 Techniques to increase the number of patients you serve

Body Text:

Dear [Dentist or Practice name]

I know you are busy trying to increase the number of patients visiting your office each day so I thought a few tips would be helpful. You already have a great dental practice and service, so now it is time for social media management and blogging to get those numbers up.

Most people who start doing social media don’t know what to post on social media so I included 3 techniques to get you started for creating great content. But first, here are some statistics you might find interesting about businesses on the internet –

Social Media and Blogging are proven methods to get more patients

Social Media:

  • 64% of Twitter users and 51% of Facebook users are more likely to purchase the products or services from the businesses they follow on social media.
  • 77% companies reported getting new customers from social media

Blogging:

  • 46% of people read blogs more than once a day.
  • 79% of companies that have a blog report a positive ROI for inbound marketing in 2013

Use these 3 techniques:

Like I promised, here are the three techniques you can use today to start creating quality content for your followers. One other great thing about these techniques is that they not only great techniques for creating quality content for you followers, but it also helps create a following.

  1. Create Quality Content

When you share information that patients care about, they will be more likely to comment or share your post with their entire network of followers. Ex: Blog about the benefits of Invisalign or tweeting about specials

  1. Listen

Take the time to read and respond to comments in a heartfelt but professional way. By listening to patients, you show them that you care about them, and it helps them feel more confident about working with you. The more confident someone feels about the service they receive, the more likely they will refer that service to their friends and family.

  1. Be consistent and frequent

82% of marketers who blog daily acquired a customer using their blog, as opposed to 57% of marketers who blog monthly –which, by itself is still an impressive result. However, from these statistics you can see that the frequency changes the likelihood of acquiring new customers dramatically.

Hire an Expert to do the work for you

If you are like most dentists, the time required to plan and manage social media and blog campaigns takes too much time from the rest of your business. By hiring an expert you can trust that an effective campaign is created and managed.

Please contact me for social media campaign management and your blogging needs. Contact me by replying to this email or by calling me at (801)-358-9893